User customization is a critical goal for Power BI consultant as it ensures the dashboards meet individual user needs. Consultants focus on creating dynamic reports that allow users to personalize their views by selecting relevant filters, adjusting visuals, or drilling down into specific data. This customization empowers users to explore the data that matters most to them without being overwhelmed by unnecessary details. By incorporating flexible, interactive elements, the consultant provides a tailored experience, enhancing both the value and usability of the dashboard for various user types.